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Azzyland
Copywriter & Blog Contributor (Sept 2020 – Jan 2021)

Site now offline
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​From September 2020 through January 2021, I worked with the Azzyland team to help launch their influencer-branded apparel and accessories line through engaging, SEO-informed copy.

As the brand’s copywriter and ghost blog contributor, I created product page descriptions, meta descriptions, and packaging insert copy, all designed to capture Azzyland’s fun, approachable voice.

The merchandise featured original brand characters like a sassy fox, a sweet bunny, a shy turtle, and a sticky-sweet popsicle. Each character had a unique tone and personality that carried across their respective product cards and promotional blurbs. Copy was upbeat, playful, and personality-driven.

This project gave me my first experience ghostwriting for a public figure and taught me how to maintain cohesive, character-based brand voices across both eCommerce and editorial content.